About Dirt Daddy®

We build hats and workwear for the people who still show up.

Dirt Daddy® started with a simple truth: the world runs on people who clock in early, grind through heat and cold, carry their families, and don’t complain about it. The guys and women in boots, in trucks, on sites, in machines — the providers.

We make hats, hoodies, tees, cold-weather gear, and carry gear that’s actually built for that life. Not fashion. Not fake “workwear aesthetic.” Real materials. Real fit. Real attitude.

$1 From Every Order

Every single order sends $1 to a family who lost their provider — a dad, mom, or guardian who paid the bills and isn’t here anymore. We don’t send “thoughts and prayers.” We send rent money, grocery money, gas money, school money.

You can nominate a family here, and you can see real impact on our Families We’ve Helped page.

Why the Name “Dirt Daddy”

It’s not a joke. It’s respect. Dirt Daddy is the name the crew gives to the guy who’s covered in mud, concrete, grease, drywall dust, whatever — and still shows up tomorrow. It’s the guy kids run to when he walks in the door, even if he’s smoked and dead tired. That’s the energy we’re honoring.

What We Stand On

Provide for your people.
Be proud of the work.
Help families when they get hit with the worst moment of their life.
Keep it honest — no fake charity marketing, no watered-down message.

Not Corporate. Personal.

We’re not backed by venture money. We’re not targeting “streetwear verticals.” We’re building something the working world can point at and say, “Yeah, that feels like us.”

This is a brand for providers. Built by providers. Funded by providers. Worn by providers.

Keywords: Dirt Daddy story, blue collar workwear brand, $1 giveback, workwear for dads, provider culture, families we support